Where it all began.
Every great sip has a story.
Ours started with a simple question: Why do the drinks we love come with things we don’t—like sugar, guilt, and that mid-afternoon slump?
We were tired of choosing between flavour and function, fun and feel-good. So, we set out to create something better — clean, crisp, and bold-tasting sips that look as good as they feel. No added sugar. No weird ingredients. Just drinks that actually vibe with your lifestyle.
What started as a quiet rebellion against sugar-laden options soon turned into a fizzy movement. And here we are — unapologetically cool, refreshingly different, and proudly zero on the bad stuff.
who we are.
Sober & Co is a new-age drink brand with an old-school belief: if you're going to do something, do it well — and make it taste amazing.
We craft zero sugar, zero calorie, naturally sweetened sips that are clean, functional, and anything but boring. Whether it’s our ready-to-drink range of bold flavours or our zero-calorie mixers, every drink is a reminder that feeling good doesn’t mean giving up on taste (or personality).
We’re a little bit science, a lot of sass, and fully committed to clean-label coolers that keep up with real people and real lives.
Call us rebels with a cause — one that tastes really, really good.